Target Audience - Males and Females (18-35). People that are interested in (dope) great clothing. That's artistic, fun, loyal, unique and much more.
Call to Action- My name is Marqus Bibbs. You can contact me: marqusbibbs09@yahoo.com
Screen Grab of Final PDF
Synopsis of overall project
Layout: 5x7 Full Bleed 4 color
Through the whole process of Variable Data Direct Mail it was a excellent project. There are many steps in making a fantastic final piece. First, it began with the creation of thumbnails and a final rough. Within this a purpose, target audience, and call to action was designed.
Second, screen grabbing the rough to design in a Mac program Adobe illustrator. This process took valuable time and effort to make a great piece of direct mail. Making this design on the software is called a vector. These vectors then will be placed into another Mac software Adobe Indesign.
This creates links so the file from illustrator won't be lost and always connected. Also, in Indesign fonts are are used to present information placed on the Direct Mail.
Final, files are saved exported into a PDF and also packaged. Now, files can be transferred or printed.
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